Keef Moon

No, not that one.

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Entertaining recruitment video from Expedia, featuring the building I currently work in for Expedia/Hotels.com

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My new App, Hidden Gems of London, built in collaboration with Victor Keegan, is now live in the App Store!
http://keef.me/LDNGems
Our App shows you a London that isn’t in the guide books, highlighting hidden places and features.

My new App, Hidden Gems of London, built in collaboration with Victor Keegan, is now live in the App Store!

http://keef.me/LDNGems

Our App shows you a London that isn’t in the guide books, highlighting hidden places and features.

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The award-winning NCT Babychanging App that I built for the National Childbirth Trust has now had a new honour bestowed upon it. Two weekends ago it was selected for the Sunday Times App List, which selects and categories the 500 best Apps in the App Store.
I didn’t get a copy of the print version, so here is a screenshot from the Sunday Times iPad App.

The award-winning NCT Babychanging App that I built for the National Childbirth Trust has now had a new honour bestowed upon it. Two weekends ago it was selected for the Sunday Times App List, which selects and categories the 500 best Apps in the App Store.

I didn’t get a copy of the print version, so here is a screenshot from the Sunday Times iPad App.

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What I have to do to get Siri to tell me the time

Siri is awesome and I use it all the time, but sometime it seems to over complicate things. 

Before Siri there was Voice Control, it did simple things like playing music, voice dialling and tell you the time. However in some instances, Siri seems like a step backwards. 

For something as simple as asking for the time, instead of just repeating the iPhone’s current time, it now requires an Internet connection and uses your location to determine your time zone…. except that it doesn’t seem to be able to tie your, very accurate, location to a particular time zone.

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High Schools Are Step One Of Two

Not sure how I feel about Apple owning the whole education market, which is clearly what they are trying to do. But change is needed and if this is how it happens then so be it.

mckaythomas:

MG Siegler in his latest TechCrunch article posits that although Apple’s new iBooks strategy is admirable in its effort to fix problems in public high schools, that it’s not realistic and that their market strategy should revolve around colleges and college textbooks.

On the surface, which seems logical enough, his argument is sound. But It ignores the one, HUGE driving force in education: money.

Nearly all high schools are public, or receive public funding in one way or another and help to satisfy the law which states that students of high school age must attend school. Textbooks are merely a means of teaching these students topics which help these schools qualify for their funding. That’s basically the business model for most high schools in the US. Teach what the state and federal governments mandate to receive funding.

Universities do not work that way. Even so called “public universities”. These are institutions that operate on revenues, which come from donations, returns from investments, tuition, and from selling products. That last item is particularly important when applied to the university bookstores.

Bookstores are profit centers for universities. Big ones. As tablets (by tablets, I really mean iPads) have come out over the last few years startups have emerged to help university students get their hands on digital textbooks. And it’s exciting. We can look at the the progress they are making and feel like the education world is progressing. But it isn’t. Kno, one of the most prominent digital textbook sellers, still only offers a very small percentage of textbooks required for university classes. And many textbooks still require the purchase of a physical book to qualify for the digital version. This is because students are currently not the customers of textbook publishers. University bookstores are. And by removing the university bookstore middle man, you evaporate millions of dollars in revenue for each university. And they know this. And are fighting hard for the publishers to maintain the current model.

Here’s where Apple’s brilliant strategy comes in. They know the power of amazing devices in markets. They know the strength of the consumer’s collective voice. They watched as the nation coalesced behind their $.99 solution for music, which ended up cutting the size of the music industry in half. The new iBook textbooks are being marketed in a way that circumvents the university bookstore. Brilliant. Go right to the student in high school. Make them a true believer. Give them an amazing textbook experience starting in 9th grade. By the time these students hit university in 4 more years they aren’t going to know how to not use an iPad while studying. The iPad will be synonymous with learning, and that’s when education shifts. If textbook publishers continue to exclude students from their market strategy students will take matters in their own hands. Things will get crazy. And that’s when industries get disrupted. When the end user is fed up and frustrated and motivated to make a difference. And college students have always been the most adept protestors and rioters.

Apple, by going high school first, is applying the heat to university textbook publishers and bookstores. They are saying “Fine. If you won’t work with us, then we’ll empower a generation to change your industry for you.”

And they will.

To MG’s point, the high school strategy is still tricky. We are dealing with young teenagers here and PUBLIC schools, which means there isn’t a lot of cash to go around. But they’ll figure it out. The iPad is only on its second generation and my mom, a 9th grade history teacher, already has one, curtesy of her school. Students are next. Then on to the revolution.

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A Rainbow At Its Peak

Nice graph. Will be interesting to see the update in 5 or 10 years.

parislemon:

Horace Dediu presents yet another amazing way to look at the rapidly evolving computer industry (here are Dediu’s other fascinating looks of the past few days).

The PC looks like a rainbow at its peak.

The Macintosh looks like a roller coaster with a misleading small first hill that tricks riders.

Android, iPhone, and iPad look like fireworks just taking off…